MICHAEL KORS.
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WATCH PRODUCT DESIGN - CINTHIA

DESIGN TASK / ChALLENGES:

• How can we EVOLVE the Michael Kors watch line with a feminine, clean, yet classic with a twist for the Market?

TECHNICAL / RESEARCH:

• Who will be using/is looking for a different, clean Michael Kors watch?

• Will the existing user/customer see consistency in brand offering?

• Will this product attract new users/customers?

• Are there specific requests for functions? (size, bracelet links, etc.)

• What price point is appropriate for the user?

• FUTURE: Can this product be continuously evolved for the line? Do we foresee any challenges?

RESULT / FINISHED PRODUCT:

• Clean, chic and modern piece (with a twist) introduced  to the Michael Kors line for ladies.

• Keeping within the appropriate price point for the user/customer.

• Live product pages here.