MICHAEL KORS.

CINTHIA

 

DESIGN TASK / ChALLENGES:

  • How can we EVOLVE the Michael Kors watch line with a feminine, clean, yet classic with a twist for the Market?
 

TECHNICAL / RESEARCH:

  • Who will be using/is looking for a different, clean Michael Kors watch?
  • Will the existing user/customer see consistency in brand offering?
  • Will this product attract new users/customers?
  • Are there specific requests for functions? (size, bracelet links, etc.)
  • What price point is appropriate for the user?
  • FUTURE: Can this product be continuously evolved for the line? Do we foresee any challenges?
 

RESULT / FINISHED PRODUCT:

  • Clean, chic and modern piece (with a twist) introduced  to the Michael Kors line for ladies.
  • Keeping within the appropriate price point for the user/customer.
  • Live product pages here.
 
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