RESUME.
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Summary

Creative and detail-oriented Senior Designer with over 10 years of experience in watch, product packaging, and visual design for global brands. Expert in CMF design (Color, Material, Finish), technical drawings, and cross-functional collaboration from concept to production.
Proven record of delivering innovative, trend-driven designs on accelerated timelines while ensuring brand consistency and manufacturability.
Bilingual: English & Vietnamese.

Core Competencies

  • Watch Product & Jewelry/Accessories Design

  • CMF Design (Color, Materials, Finish)

  • Technical/Mechanical Drawings, CAD

  • Custom CPG Packaging

  • Large Point-of-Sale Design

  • Branding & Visual Identity

  • Digital Marketing Collateral (Web, Social, Email)

  • Cross-Functional & Global Team Collaboration

Senior Production Artist

KEURIG DR PEPPER
FRISCO, TX
SEP 2023 - PRESENT

RESPONSIBILITIES:

PRODUCTION. LARGE SCALE PRINTING. PACKAGING.

BRANDS:

KEURIG COFFEE. DR PEPPER. 7UP. SUNKIST. SQUIRT. CANADA DRY. CLAMATO. MOTTS.


  • Solve structural and production challenges for large-scale, custom point-of-sale deliverables to meet accelerated timelines for multi-brand campaigns. (A&W, 7UP, Squirt, Sunkist)

  • Execute technical and mechanical drawings for unique, limited-time direct-to-consumer packaging requests to enhance brand visibility and engagement. (RC Cola x Bears, Dr Pepper x Jurassic Rebirth, Mexican National Team)

  • Design for adaptive packaging/labels across major brands (Snapple, Mott’s, RC Cola, and Keurig coffee lines.)

Senior Designer

SHINOLA DETROIT
BEDROCK MANUFACTURING
PLANO, TX
JAN 2019 - FEB 2023

RESPONSIBILITIES:

CMF DESIGN. COLOR, MATERIALS, FINISH · INDUSTRIAL DESIGN · MANUFACTURING

BRANDS:

SHINOLA. TOM FORD. MARC JACOBS. FILSON.

  • Drove continuous product development for women’s watch collections (Bixby, Derby, Birdy, Canfield, etc.) aligning with handbags, jewelry & men’s categories.

  • Introduce seasonal color stories, new materials and features while maintaining core brand identity and design.

  • Design new watch product packaging for Shinola Women’s Watches and Tom Ford Timepieces, exploring new CPG materials.

  • Utilize SolidWorks & KeyShot to convey details and fit via 3D prints before production.

  • Create concepts for brand collaborations between Detrola Motel, Shinola x Hasbro, and Tide Ocean Plastic for Tom Ford.

  • Build and maintain a design asset system enabling seamless collaboration across remote teams during COVID-19 pandemic. (U.S., Europe, Asia).

Senior Designer

JACK BLACK, MEN’S SKINCARE
(PART OF EDGEWELL PERSONAL CARE)
CARROLLTON, TX
AUG 2018 - DEC 2018

RESPONSIBILITIES:

VISUAL DESIGN · UX/UI · PRINT · VIDEO

• Create digital campaigns and motion graphics for product launches, seasonal promotions, and cross-marketing collateral.

• Design limited-edition packaging for men’s skincare products and brand collaborations.

Designer

NERIUM
(NOW KNOWN AS NEORA)
ADDISON, TX
OCT 2017 - JUNE 2018

RESPONSIBILITIES:

VISUAL DESIGN · UX/UI · PRINT

• Concept & design print/digital assets for global sales events, seasonal promotions, and internal magazines.

• Create UX/UI visuals for websites, social media, and email campaigns.

Designer

TONI&GUY HAIRDRESSING ACADEMY
PLANO, TX
JUNE 2017 - OCT 2017

RESPONSIBILITIES:

VISUAL DESIGN · UX/UI · PRINT

• Produce printed marketing materials and interactive video content for salons and academies nationwide.

• Assist and direct in live photoshoots. Retouch photography for brand lookbook, seasonal stories, and product use.

Watch Designer

FOSSIL GROUP
RICHARDSON, TX
OCT 2011 - APRIL 2017

RESPONSIBILITIES:

CMF DESIGN. COLOR, MATERIALS, FINISH · INDUSTRIAL DESIGN · MANUFACTURING

BRANDS:

MARC BY MARC JACOBS WATCHES
OCT 2011 - AUG 2015

MICHAEL KORS WATCHES
AUG 2015 - APRIL 2017

  • Design women’s & men’s watches for Michael Kors and Marc by Marc Jacobs; align storytelling across apparel, handbags, jewelry, and accessories with special attention to CMF Design (Color, Materials, Finish) colorways.

  • Create colorways and spec sheets, technical drawings, factory specifications, and approval mechanical drawings for production.

  • Execute retail exclusives for Nordstrom, Bloomingdale’s, Macy’s, and DFS (Duty Free Shopping).

  • Collaborate with Karl Lagerfeld and Armani Exchange design teams; leveraged SolidWorks & KeyShot to convey details via 3D prints.