DESIGN TASK / ChALLENGES:
- How can we EVOLVE the Michael Kors watch line with a clean, modern timepiece that's chic and fashionable for the Market?
TECHNICAL / RESEARCH:
- Who will be using/is looking for a different, clean Michael Kors watch?
- Will the existing user/customer see consistency in brand offering?
- Will this product attract new users/customers?
- Are there specific requests for functions? (chronograph, bracelet links, etc.)
- What price point is appropriate for the user?
- FUTURE: Can this product be continuously evolved for the line? Do we foresee any challenges?
RESULT / FINISHED PRODUCT:
- Clean, slim, modern, and chic piece introduced to the Michael Kors line for ladies.
- Keeping within the appropriate price point for the user/customer.
- Product evolution: Portia has variations in watch dial, has been paired with jewelry, and comes in various watch sizes.
- Live product pages here.