MICHAEL KORS.

PORTIA

 

DESIGN TASK / ChALLENGES:

  • How can we EVOLVE the Michael Kors watch line with a clean, modern timepiece that's chic and fashionable for the Market? 
 

TECHNICAL / RESEARCH:

  • Who will be using/is looking for a different, clean Michael Kors watch?
  • Will the existing user/customer see consistency in brand offering?
  • Will this product attract new users/customers?
  • Are there specific requests for functions? (chronograph, bracelet links, etc.)
  • What price point is appropriate for the user?
  • FUTURE: Can this product be continuously evolved for the line? Do we foresee any challenges?
 

RESULT / FINISHED PRODUCT:

  • Clean, slim, modern, and chic piece introduced to the Michael Kors line for ladies.
  • Keeping within the appropriate price point for the user/customer.
  • Product evolution: Portia has variations in watch dial, has been paired with jewelry, and comes in various watch sizes. 
  • Live product pages here.
 
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