MICHAEL KORS.

SLIM RUNWAY HYBRID WATCH

 

 

DESIGN TASK / ChALLENGES:

  • How can we EVOLVE the existing Michael Kors watch line with a hybrid module for the Market?
  • How can we introduce connected accessories to the customer? Is there space between traditional and full touchscreen?
 

TECHNICAL / RESEARCH:

  • Who will be using the Michael Kors hybrid watch?
  • What kind of functions will the user need/want/use/customize?
  • The hybrid module will connect to any Smartphone running the Michael Kors app-- will this be easy for the user to setup?
  • What kind of battery life does a hybrid watch have? 
  • Will the new hybrid module cause the watch to be too thick for the user's wrist? 
  • What price point is appropriate for the user?
  • FUTURE: Will this overlap other developing Michael Kors accessory? (Future hybrid jewelry, future traditional watches, etc.)
 
 

RESULT / FINISHED PRODUCT:

  • Pairs with Smartphone app (Android or Apple) for the user to customize watch functions.
  • Firmware updates through the app.
  • Activity tracking, sleep tracking, no charging required, wireless syncing, multiple time zones, photo remote, music/media controls.
  • Keeping within the appropriate price point for the user.
  • Live product page here: https://access.michaelkors.com/hybrid.html
 
 

FEEDBACK:

  • Online reviews were generally positive, but mentioned 42mm size was slightly too large and masculine.
  • Do we have an opportunity to revisit with a more feminine solution for the user?
 
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